They say diamonds are a girl’s best friend. In the same way, email marketing should be a jeweler’s best friend. Email might not have the glitz and glamour, but what it lacks makes up for in results.
With a well-executed email marketing campaign, you can experience value in your jewellery business. But unfortunately, many jewelers and jewelry retailers put off creating an email marketing strategy because they think it might be too hard to carry out.
Contrary to what many people think, email marketing is a simple process. And even though you don’t know where to start, we are here to help you.
At Pearl Lemon Leads USA, we can help you craft a tailored email marketing strategy to get your jewelry business communications moving.
Yes. Email marketing is one of the oldest forms available, but it has a high return on investment. It’s still one of the most effective ways to market your jewelry brand online.
We will help you maximize your email list to get the most out of your efforts.
Are you interested in learning more? Call us and talk to our experts.
If you’re here on this page, let’s assume you want to get started with your jewelry store email marketing or improve your existing one.
Whatever it is, you might be wondering if email marketing is worthwhile. If you want an answer— YES. Email is worthwhile.
With email, you can incorporate links to your content that lead to your social media channels, including Instagram, Facebook, YouTube or Pinterest, allowing you to showcase your products with high-quality visuals.
However, you need to learn a few things to get the best from your efforts. First, you need to start by identifying your target audience, engaging them and then creating content to convert them into buyers.
From there, you can tailor your messages to reach your target prospects at every stage of their customer journey. Email undoubtedly has the highest ROI compared to any other marketing channel. Statistics show that for every $1 invested, one can expect $36 in return.
Now, if that isn’t impressive, I don’t know what else is.
It’s tempting to sign up with an email marketing service to purchase email lists and send out mass emails to just anyone and everyone. After all, it’s easy to assume everyone loves jewelry.
Even though most do, many people don’t want to receive unsolicited emails. That alone can sabotage your email marketing campaign. Beyond that, you might be violating email acts and rules in some states.
The good news is that there are better ways to get email addresses and grow your list. Some of these include:
Now that we know how effective email marketing can be for your jewerly business, let us detail some ideas you can use to market your business and make it stand out from the rest.
After creating a list for your campaign, the next thing you want to do is separate it depending on their needs, wants and demographics. This helps you create relevant content that suits every customer in your pool. Various prospects have different reasons for subscribing, and it’s up to you to find out all that information and create content that meets their needs accordingly.
High-quality pictures and videos are another way to showcase your latest collection and keep your subscribers up to date with what you’re doing. You must go the extra mile and invest in quality to make a lasting impression. You can also use GIFs, effects and videos to give prospects a deeper look into your collections.
Sending cross-sell recommendations to your consumers can be very effective in the jewelry industry. Tips include providing customers with a lookbook to help them put together a stylish outfit that matches great with the jewelry they just bought.
You can give recommendations to clients who purchase from your online store through email campaigns. You can also recommend products based on categories. For instance, rather than sending someone a piece that matches their new diamond necklace, you could suggest a variety of matching diamond earrings. Even though they open the emails, there is a greater likelihood that they will browse your jewelry selection when the time comes to make a purchase.
If you work in the jewelry industry, you are aware that there are other important occasions, outside weddings and engagements, where it is likely that customers may make purchases. For instance, you can design a special newsletter for holidays like Christmas, Mother’s Day, Valentines Day, Thanksgiving, birthdays, and Halloween to highlight your new arrivals and advertise the additional discounts.
To maximize the number of conversions, you can also match your email campaigns with a charitable cause. For example, you could invite subscribers to purchase your jewelry line to raise money for a worthwhile cause like breast cancer awareness week or AIDs day.
No matter the cause, it is inevitable that many of your regular customers will get distant and stop coming into your store. Email campaigns come in handy in this situation. You can use it to send win-back emails to encourage these customers to return to your store.
For instance, you might have highly valuable recurring clients who haven’t bought anything from you in a while. Even after a year of not making a transaction, you can still send them emails in these circumstances. It will be ideal if these emails arrive on their birthdays or anniversaries.
It doesn’t matter what kind of business you venture into; your efforts will ultimately produce results and success. And email marketing can be a big step in helping you get closer to achieving these business goals.
While email marketing might seem overwhelming, especially if you don’t know its processes, partnering with us at Pearl Lemon Leads USA will ease the burden off your shoulders. Email marketing is straightforward, and we know what to do for your jewelry business so that you can reap the rewards of your efforts.
We can help piece together this marketing puzzle for your jewerly brand.
Call us for further assistance with your online marketing for your business.
We are more than glad to assist you.
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Depending on your set objectives, you must choose which metric is the best measure of success for your specific campaigns. Every business uses a distinct set of performance indicators. The most crucial step is to examine several widely used measures. Considering each factor in isolation is not a good idea because it’s typically simple to enhance a single measure. You’ll better understand performance if you consider a range of metrics.
One of the most efficient ways for a business to communicate with clients directly has been demonstrated to be email marketing. Consider this. You are sending something right into everyone’s email, where they will see it for sure! Every time you send an email, even if they don’t open it, they’ll still see the subject line and your company’s name, keeping the lines of communication open.
Although it may be tempting, you must fight the urge. You can only build an email subscriber list that will be useful to your business by allowing it to expand naturally. To begin with, many email service providers won’t even permit you to employ bought lists. Additionally, to put it mildly, the email addresses obtained on lists similar to those are not high-quality leads. Since they did not opt-in to your specific email list, they will not contain people who are genuinely interested in your goods or services, which increases the likelihood that they will mark your emails as spam.
If you have any questions, please do get in touch with us! If you’d prefer to speak directly to a consultant, book a call!
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