Any business, no matter how large or small, relies on successful and consistent lead generation to succeed. (Even a business like the San Diego Zoo still needs to focus on their lead generation efforts) It’s the key to breaking through the noise, developing a relationship with your customer, and influencing their purchasing decision.
Unfortunately, one of the most difficult tasks for marketers is doing San Diego lead generation right. Fortunately, as one of the foremost San Diego lead generation agencies, Pearl lemon Leads can help. A lot.
What if we told you…
The most significant difficulty for 61 percent of marketers is generating traffic and leads. There, now you know you are not alone if you find generating qualified leads for your San Diego business has you running in circles and getting nowhere fast.
We know why it’s intimidating. You’ll need to come up with a strategy for developing content, generating traffic (like the traffic the Gaslamp Quarter gets), converting it, and qualifying it for your sales teams. Successful lead generation San Diego calls for a lot more than just capturing random names and emails, or relying on trying to convert prospects from a lead list you bought from a lead broker (and that have been sold to lots of others too.)
To complicate matters even further, all of this must be done at scale, while competing for your buyer’s attention in a crowded media ecosystem. No wonder so many San Diego businesses put active lead generation on the back burner and hope they’ll survive by word-of-mouth alone (they usually won’t.)
Let’s be sure we’re talking about the same things before we get into the details of just what working with a lead generation agency San Diego like Pearl Lemon Leads can do for your business. Let’s start with the basic question: What exactly is a lead?
A lead is someone who exhibits an interest in your company’s products or services, but isn’t ready to buy just yet.
This interest is expressed as a data exchange, such as providing a name and email address in exchange for a piece of content or initiating a live chat on your website.
Do not mix up leads with prospects. There’s a distinction to be made. A lead is a prospective customer who must be qualified before becoming a prospect. Lead qualification indicates that they are a good fit for your company and may want to work with, or buy from you, in the future.
The process of appealing to and engaging your target audience to the level where they want to give you their information is known as lead generation.
This strategy works by directing targeted traffic to your website, collecting visitor information, and nurturing those visitors that suit your buyer personas until they are ready to buy from you.
This is the first step toward establishing a meaningful relationship with a prospective client or customer and most lead generation San Diego strategies, when implemented right, will also offer the added benefit of brand building, something else that every business needs to do a lot of.
Lots of industry research says that 90% of B2B deals take more than a month to close, with 10% taking longer than a year. The figures can be a little lower for B2C deals, but not by a lot.
Obtaining a potential customer’s information early in the process allows you to influence their decision. And, with more distractions than ever before, you’ll need every ounce of influence you can get.
Furthermore, once you’ve gathered information about a lead, you can qualify them. This involves determining which ones are most likely to generate money for your company and concentrating your time and efforts on them.
If you can develop a strategy that creates high-quality leads and scales, you’ve discovered the key to ensuring your company’s long-term success.
Lead generation at scale calls for an increasing amount of content creation.
The unifying factor throughout the lead generation funnel is content. Your content, whether it’s a blog, an e-book, or a case analysis, will be the vehicle for converting your lead into a prospect, and then into a customer.
The key to the most effective lead generation and lead nurturing success is segmentation. You can use your content to determine where someone is in the purchase process, and then supply them with more customized content tailored to their needs to help them progress to the next stage. Then, if necessary, rinse and repeat until they convert.
Knowing what that content might be, creating it, and then distributing it in the right places so that your target audience sees it (in order to have the chance to engage with it) are the biggest challenges San Diego businesses face.
They often lack the time, personal and content creation skills to produce lead generating content at scale, and then struggle to respond to leads in time to progress them successfully through the lead generation funnel. Meeting these challenges is just one of the very important ways working with a San Diego lead generation agency like Pearl Lemon Leads can prove to be such a great investment.
Effective lead generation necessitates not only a diverse set of skills and competencies, but also time and (lots of) resources.
Even if you have an in-house sales team, their skills are frequently better suited to closing deals rather than chasing down leads, and many salespeople aren’t even lead generation gurus to begin with.
Working with a lead generation agency like Pearl Lemon Leads gives you immediate access to a team of experts that are not just knowledgeable, but also considered some of the best in their profession.
This group includes everyone you’ll need, including technical SEO gurus, content creators, cold email and cold calling professionals, brand consultants, and more. Putting together a team like this in-house would take a lot more time, resources, and effort than hiring us as your lead generation agency San Diego. Not to mention the fantastic outcomes we can provide in terms of filling that lead pipeline that every business requires to stay alive and, more importantly, to thrive.
Transparency is one of our core values – we’ll show you EXACTLY how we’ve helped our previous clients to achieve their digital growth goals!
Contact us today, we’ll be happy to tell you.