Cannabis Brands Email
Email Marketing for Cannabis Brands

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There are numerous choices to be made when promoting your company, regardless of how big or small your firm is in the cannabis industry. Email marketing, however, is a common growth avenue for many cannabis firms. Email marketing consistently seems to be a key source of income in the CBD industry.

If you can handle all of the marketing for your cannabis company, you are aware of how challenging it can be. Finding an email marketing firm that accepts cannabis users is even more difficult. You are mistaken if you believe that all email platforms are equivalent and that it doesn’t matter which one you use. You can’t approach email marketing in this sector randomly due to the nature of cannabis and the shifting legal frameworks around the world.

Finding an email marketing provider that meets all your requirements is particularly challenging. However, there is a method to the madness when using your email marketing plan, just as with any other digital marketing strategy. Email marketing for cannabis is not that easy. Many platforms limit or forbid content that pertains to your company.

90% of marketers believe that email marketing customisation is crucial to the entire business strategy, according to an IBM webinar. You can communicate with your customers directly by using email marketing; engage in conversation, advertise your goods, and expand your clientele. 

You can rely on Pearl Lemon Leads USA to provide your cannabis business with first-rate email customer service. To help you keep and attract more consumers, we provide a robust suite of email marketing tools.

We are the most accessible email marketing service you will ever find for your cannabis business!

Get in touch with us to learn more about our services. 

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Challenges of Email Marketing For Cannabis Brands

It is critical to anticipate any potential problems when working in a sector of the economy where regulations cause constant change. To increase awareness of and sales for your cannabis brand, you, as a cannabis entrepreneur, must overcome numerous marketing obstacles. You need an email marketing provider to assist budding cannabis enterprises in navigating the strange, developing world of cannabis promotion.

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Popular Email Marketing Services Are Fearful Of Being Associated With Cannabis

You can purchase cannabis even in countries where its use is illegal, but it is still challenging to estimate the THC content of a CBD product. Cannabis use is being progressively accepted by society as a “normal” substance. Cannabis has been outlawed for a long time, though, so no amount of laws can ever altogether remove the stigma attached to it.

The Need To Meet Strict Regulations

The cannabis business is still very tightly controlled. Before merchants and dispensaries can sell them online, the items must undergo tests to determine how much THC (Tetrahydrocannabinol) they contain. How you advertise several restrictive regulations and legal constraints constrain your cannabis brand.

Fewer Banking Options

Smaller businesses are hindered because companies in the cannabis industry cannot work with federally insured banks. As a result, businesses with private funding remain dominant. Government banking regulations on the cannabis industry have prevented some businesses from accessing money.

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Make Your Cannabis Business Profitable With Email Marketing

If you have never used email marketing, and you might not be aware that it will take months for your cannabis business to become successful. You don’t need to do that with Pearl Lemon Leads USA, though. You can create and send your first email campaign in just a few minutes. 

Even if this is the first time you have created an email campaign. The newly redesigned email marketing platform enables you to do so in minutes. It is made to simplify your life and improve your marketing. 

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Import Your Contacts In Bulk When Sending Emails

Your contacts can be imported from a CSV (Comma-Separated Value) file. Your contacts will be exported to a CSV file, highlighted for duplication, and a confirmation email will be issued. Create a quick mailing list by importing your contact information in CSV format or directly from Excel, Gmail or Google Sheets. 

You can add or update contacts using our import tool for our software. You can synchronise with numerous internet services and have all of your subscribers downloaded instantly, thanks to integration modules. 

Our staff will import your contacts without any hassle. We will also carry out the warm-up procedure so you can swiftly enrol new customers. You can batch-update numerous contacts. There is no restriction on the number of mailing lists or customisation fields.

Building your bulk email strategy can help you reach more people on your mailing list and launch your cannabis business online. You can reach as many people as you can when using a standard email marketing platform. You can also import your list from another email service provider, copy and paste addresses from a file, or upload a file containing emails.

Design Your First Email Marketing Campaign With Templates

To enhance your click rate, click to resend unopened. Depending on the receivers’ time zones, you can distribute them. Digital signatures for DomainKeys Identified Mail (DKIM)  and Sender Policy Framework (SPF) are present. We provide tests for the PostMark and Litmus spam filters. 

Some businesses produce attractive email marketing. You can find these templates for free on a tonne of websites. Knowing which service would be best for you, you can quickly start your design.

Creating automation, promotions, and newsletters with our Drag-and-Drop editor is easy. However, you must understand how to take this and give it your unique twist to create something fresh for the messaging of your business. You require templates whose visual style is consistent with that of your brand. Every time these emails are opened, conversions increase, and additional customers are drawn in.

These email templates include everything you require to quickly and effectively create a campaign with a polished appearance. These templates vary based on your industry, objectives, and target market. However, it can be independent of your aptitude for design.


Practical Analytics To Monitor Everything Along With Emails

We offer click-through, total openings, and A/B testing to track every step along the process. The percentage of email recipients who clicked on one or more of the email’s links is known as the click-through rate (CTR). 

It provides clear evidence of how many subscribers to your list are reading your material and interested in finding out more about your company or your offer. The proportion of email receivers who open a particular email is known as the total openings or open rate. 

You can derive some value from the open rate as a comparative metric. You can use email marketing A/B testing to develop data-supported decisions to accomplish your objectives.

In addition, we provide discussion rates. The proportion of email recipients who click on an email’s link and finish an intended action prefer submitting a lead generation form or making a purchase. Conversion rates are crucial to generate leads because they demonstrate how effectively your newsletters produce prospects and leads. 

Finally, although the bounce rate is unnecessary, we provide it. The overall number of emails you sent could have been more successful in reaching the recipient’s mailbox. It ensures that your emails are acceptable.

With the help of our assistance, you can easily track success, identify trends, and develop more robust campaigns as you go. With solid email marketing supported by AI technologies, marketing automation, landing pages, and more, you can connect with your audience and bring in new clients.

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Partner With Us

There is no better way to start selling your cannabis-related goods than by email to cannabis consumers. Cannabis email marketing is permissible if it complies with all applicable laws and rules. A list of email marketing systems that currently assert they enable you to market your cannabis business has been created by Pearl Lemon Leads USA for you based on its research.

Regardless of your industry, we can handle all aspects of your email marketing, including diverse customer and buyer journeys.

Get in touch with us to get started with your email marketing. 

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What they say about us

COVID-19 cut the engagement short, but the client was highly satisfied with Pearl Lemon’s work. The team provided a high level of customer service, answering questions quickly and communicating in a timely manner. Their attention to detail stood out.
Reto Bolliger
Click-through rates and impressions have increased rapidly due to Pearl Lemon’s responsive approach. They’re detail-oriented and hardworking. Their dedication to clients is also noteworthy. Customers can expect a proactive team working with Pearl Lemon.
Sam Watson
The engagement has led to an increase in inquiries through multiple channels. Pearl Lemon works closely with the internal team to ensure an effective collaboration. The team is open and transparent, providing a high level of customized service.
Lucy Russell
The engagement has led to an increase in search ranking and website traffic. Pearl Lemon is organized and accurate, providing detailed analysis to ensure the best results for their client. Their team is understanding, communicative, and responsive.
Alessandra Cosimato
Participant feedback has been excellent, and attendance numbers are projected to reach 5,000. Pearl Lemon holds their work to a high standard, working quickly to get things done.
Jakub Zajíček
The engagement generated eight calls within the first month. Pearl Lemon establishes a seamless workflow to ensure consistent communication. Their professional team is enthusiastic throughout the process.
Leigh Ashton

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Email marketing is more important than ever right now. Despite the rise in popularity of social media and other messaging platforms, research demonstrates that email is still the most effective way to communicate with people. It still outperforms other channels. The number of email users is expected to increase.

When it comes to cannabis, Pearl Lemon Leads is agreeable. Depending on where you are, you may not be able to send emails about cannabis. Before creating campaigns, you should speak with us about the issue.

Yes, your cannabis brand can profit from email marketing. It outperforms other advertising and marketing channels. The secret to successfully using email marketing in the cannabis sector is to consider the buyer journey and design offers and messages that cater to the receivers’ needs according to who they are and where they are in the buyer journey. Develop an email marketing strategy by keeping this in mind.

Contact us. We’d love to hear from you!

If you have any questions, please do get in touch with us! If you’d prefer to speak directly to a consultant, book a call!