Wine is a popular choice for many people when they visit a liquor store. Many enjoy sipping on the wine while relaxing in the comfort of their home, others with friends. And for wine drinkers, there’s probably a favourite kind that you enjoy.
Whether you are an ardent wine consumer or just an occasional drinker, memories have been etched into your mind for a long time. But for those operating in the wine industry, these memories don’t last forever, even
if we want them to be so.
So how can you build and maintain a lasting impression with your prospects to keep them returning for more? How can you stand out from your competitors and give experiences that your clients will remember?
The answer is through email marketing!
Email marketing is a known strategy for most winemakers and merchants, but only some of them know the how-tos of execution. One can’t deny the impact winery email marketing has on growing your audience, customer and club member engagement.
Through a strategic email campaign for your winery, you can inspire prospects to keep purchasing their favourite drinks and bring them back to your vineyard all the time.
If you are still trying to figure out how to go about your marketing strategy, Pearl Lemon Leads USA is here to guide you.
Growing your subscriber base is only half the battle. To help you win the war, we nurture and engage your prospects so they will be flooded with emotion whenever your name pops up.
We will share the tricks, resources and tools with you so that you are kept in the know about what’s happening with your marketing emails.
Ready to get started? Give us a call!
When you make a quick search on google, you will find that many pessimistic people say that “email is in its days of demise. But it couldn’t be any more false than it is.
The average ROI for an email is an impressive $36 for every $1 spent. Compared to other digital marketing strategies; emails give a better chance at conversion. With over 4 billion email users worldwide, one thing is clear; email marketing is far from dead or dying.
Let us get into the benefits email marketing has to offer:
Emails have the same similarities with push notifications, such as SMS. The major difference is that email is more laid back. Prospects know that emails are essential. After all, they signed up for them. Emails allow personalisation, helping you grow and nurture your subscriber base without becoming too pushy.
You can gather vital information about a prospect’s preferences, needs, and contact information, which you can utilise to design the prospect’s sales journey and personalise their experience. This enables you to personalise your product or service messaging for them, increasing your chances of not only getting a single sale but acquiring a lifelong loyal customer.
As mentioned, email marketing is still the best strategy to connect with your prospects compared to other marketing channels. If you still need to add email to your inbound marketing, it’s high time you do.
As a winery, I’m sure you know how important it is to maintain your client base, as it’s much harder to get a new one. Studies show that current customers spend 67% more on average than those new to your business.
So if you haven’t already, it’s time to use email to grow your client base. Design various emails like welcome, abandoned cart, anniversary, and new wine release, among other email campaigns, to keep them aware of what’s happening.
As a winemaker and merchant, you already have your hands full with your vineyard’s tending, bottling, and other administrative needs. Adding marketing to the mix is another mountain you need to conquer. And rightfully, you might need more time to do it.
Luckily, you aren’t alone in this. We have helped many businesses grow their subscriber list and, subsequently, their sales. We know about email marketing, so you don’t have to worry. However, we rely on various tools to ease the more tedious and mundane work to do the tasks effectively and efficiently.
With only a small number of subscribers, it is simple to evaluate variables like open rate, click-through rate, running A/B split testing, establishing events, remembering birthdays and anniversaries, segmenting people, etc. However, it becomes a hassle in and of itself once your list grows to thousands of names.
To streamline your campaigns, we advise using email marketing automation. Email is the best method for carefully contacting, interacting with, and engaging your audience.
Email has been proven repeatedly to have a much better ROI than other campaigns, so it remains one of the best channels to grow your winery. If you want to scale your marketing efforts efficiently and reasonably, let us help you.
We know how to get the results. When you work with us, you can rest and concentrate on your winery’s strengths and the bigger picture without worrying about the outcomes.
Here at Pearl Lemon Leads USA, we specialize in assisting wineries like yours to grow their customer base, revenue and wine sales. If you require assistance with your marketing automation campaign, please do not hesitate to contact us.
We’ll go over suggestions and recommendations for your vineyard and make sure that your clients fall in love with being a part of your wine club.
Schedule a conversation with us to talk about how to boost your email marketing.
Transparency is one of our core values – we’ll show you EXACTLY how we’ve helped our previous clients to achieve their digital growth goals!
Looking for email marketing inspiration? Here are five examples of what you can do to promote your business.
Use animation and video to make your emails more engaging. Using videos will immediately get your potential customer’s attention and motivate them to take action.
As consumer expectations for exceptional online experiences rise, making it simple to buy wine through your website is critical.
Avoid making the sale your only (or even your only) goal when using email marketing. What you do matters to your fans! It may only take a brief update to persuade someone to take action.
Inbox pictures of peaceful vineyards and well-loved tasting rooms are fantastic for a quick moment of daydreaming. Still, a splash of unusual and unique imagery is what really catches the reader’s attention.
Everyone appreciates a good deal. Sharing promotions with your email list is a terrific method to strengthen that connection.
How can I set up an email marketing campaign for my wine brand?
Gathering email addresses is the first step in setting up an email marketing campaign. Does the website for your vineyard include a prominent email capture? If not, immediately request that your web designer set one up.
Establishing your goal comes after you’ve established a system to expand your email list. Be deliberate while sending emails instead of merely writing whatever comes to mind at the moment.
Choose the messaging that will best help you reach your objectives by being deliberate about the purpose of your campaigns.
Now that your objectives are clear, it’s time to draft copy and organize your design. Make this simple. Maintain your brand identity and provide lots of white space.
You will know what works and what doesn’t with your email campaigns if you monitor the results. The email platform used by your vineyard should provide you with information on opens, clicks, and unsubscribes for each email sent.
Yes, and of course. As a wine marketer, you must use all the available social media platforms to complement your winery marketing. However, only some platforms are relevant. If your prospects are more present on Instagram, by all means, use it more. If they are found on Facebook, use it more. When used together, you will experience good ROI to grow your business.
To get a precise estimate of our services, get in touch with your brand’s specific needs. We will be more than glad to help you.