Boost Sales with Cold Calling Appointment Setting
Cold calling isn’t going anywhere soon. Perhaps it’s time to reevaluate how you go about cold calling to help you overcome that looming sense of anxiety and start completing more deals over the phone.
Try shorter, more direct calls that concentrate on securing future appointments rather than wasting time on long calls that accomplish nothing.
This method of cold calling fits perfectly with the Relationship Era because it enables reps to establish personal connections with prospects right away and worry about selling later. We’ve created some cold-calling scripts to get appointments to assist you in getting started.
Try These Five Cold Calling Scripts To Get Appointments
You’re less likely to be caught off guard if you have a variety of cold-calling scripts at your disposal rather than relying on a single, universal pitch. These scripts are wonderful because they can be applied to various industries and customized to your particular situation as a salesperson.
Maybe all you have for a specific prospect is their name and phone number. Or you’ve never made a cold call before. Not to worry, even if you don’t strictly adhere to these scripts, they can provide you with some much-needed inspiration for approaching cold calling in the modern era and help you create your script.
The “‘i Noticed…'”
“Hello from [your company], this is [your name]. How are you doing today? “
“I wanted to get in touch with you after seeing your recent [comment/mention] in [company/industry content]. I’m curious how long you’ve been employed in [the industry]. “
To keep the conversation going, you can introduce your product and a particular feature or benefit of your product based on their response and level of interest.
This open-ended script places your call in context. Here you aren’t just calling out of the blue: you’re giving a thoughtful, valid reason for your outreach. Your call is clearly intended for your prospect if you take the time to do your research on them.
The “Pain Point.”
“Out of curiosity, how are you handling [pain point] right now?”
“In all honesty, [our company] has the solution for that. I can explain in detail how [your product] addresses [pain point] if we make an appointment. I’ll bring up my calendar.”
The urgent need to save more time or money is one of many universal pain points. Finding out what your prospects want shows that you are aware of their needs and, more importantly, that you may be able to assist them. In this situation, you can portray yourself as the “good guy” rather than a random salesperson.
The “Old Reliable.”
“Would you share more information about some of the [key challenges or something you’re interested in learning more about]? Thank you for the clarification. Can we arrange a meeting to discuss how [your company] can assist with the challenges [of getting more clicks, conversions, etc.]?
The simple “intro-leading question-close” approach is simple to follow and seamlessly guides your prospect from Point A to Point B in this cold calling script example, encouraging positive calls that result in appointments.
The “Straight Shooter.”
“I believe [your company] and [prospect’s company] would be a great fit because, from what I understand, [prospect’s company] may be looking for a way to solve [pain point].
How about [suggest a time to meet]? I figured we could arrange a quick meeting to discuss [mutual industry goals] and how we might help each other.”
This script puts your prospect first because you respect their time and intelligence, making your intentions known. It might surprise you how many people appreciate someone who gets straight to the point.
The “Friendly Referral.”
“I wanted to reach out because [referral] recommended that we get in touch. Did [referral] have a chance to talk to you about [your company] or the possibility of working together?” “Gotcha. Out of curiosity, how do you know [referral]?”
You can decide where to go from here depending on how well you and your prospect know your referral. You can go more optimally if you are both close friends with the referral in question. If not, shift to a more general pitch based on what you learn from the conversation.
Instead of sounding like a typical sales call, this script reads more like a friendly conversation. Here, you can get to know your potential customer, make jokes, and ask inquiries to help them lower their guard. Doing this enables them to see you as a person before a salesperson.
How To Adapt Your Cold Calling Scripts To Get Appointments
It’s time to consider how to use your scripts now that you have a few. Never forget that no two cold calls are alike. Even though scripts are essential for streamlining your calls and meeting sales targets, remember that prospects will invariably throw you curveballs.
Whatever you’re selling, some planning and the right attitude can drastically alter the results of your calls. We’ve compiled some general advice on modifying your scripts to help you make the most of your cold-calling conversations. Follow the advice below if you want your cold calls to go more smoothly.
Sell The Appointment, Not The Product.
Launching into a long list of features or advantages might be tempting during a cold call. That’s the appointment’s main goal.
Instead of giving a drawn-out sales pitch, focus on one feature, benefit, or problem that would interest your prospect and most likely pique them.
A Little Research Goes A Long Way.
Making a thoughtful, personalized pitch is more likely to get you an appointment than following a generic script. Even if you’re trying to sell them something, people can at least respect that you did your research before approaching them (hint: give your prospects some credit).
Think about the kind of research you can do in less than a minute to get talking points and information to help you get appointments.
Conclusion
The ultimate goal of making cold calls is to sell your good or service, but you can also use them to learn more about potential customers. To learn more about this audience, you can survey them. It’s a chance to connect with new audiences.
Do you have any questions? Let us know down below!
FAQ
What do you say when calling to set up an appointment?
To start making an appointment, start with a brief introduction about yourself, your company and the purpose of the call. It could go like this: “Hello, my name is [your name], and I’m calling to make a [type of appointment] appointment with [provider’s name]. The reason I am making the appointment is [reason].” A more detailed script can be found in the Making an Appointment Worksheet.
What does a cold caller appointment setter do?
Cold calling is the process of presenting a business’ offerings to potential clients for what is usually the first time. Appointment setters typically create a schedule to allocate time for different activities. They consider their leads’ different time zones when creating this schedule
How many cold calls do you need to make an appointment?
Research shows that most appointments are set after five or six contacts but that most salespeople give up after two.
